Each campaign has a learning phase, and an optimisation phase. Starting off with broad targeting, the campaign algorithm learns what delivers the highest Return on Investment (ROI) before moving into the Optimisation phase. The goal of Prospecting is to find new customers for your business. Unique Auto-Pilot (algorithm) collects user-data and forms an optimisation pattern based on what type of people are converting and becoming your new customers. Ads will then be shown to new online audiences that have the highest probability of converting, based on a wide range of variable such as:
- User sessions
- Time of the day
- +100s more A necessary process in defining the target group - data that are collected for future use.
Just one small Example of the techniques which we are use:
We use phrase : Docteur à Paris
We use more than ten paid services for market analysis and to select a specific target group.
*We compare the results from different services to “clean up” the specific targeted group.
The next step of the campaign approach is the use of paid advertising service. Because we already have a defined target group, the budget will be smaller with a greater effect.